303.638.8625
Smartfish Marketing
Katherine McGraw Patterson
Houston and Katy, Texas
303.638.8625
kpatterson@smartfishmarketing.com
Our Philosophy Tailored Service Why Choose Smart Fish? Speaking Topics
Smart Fish Marketing is Houston, Texas-based small business marketing communications company. We aim to offer a flexible, affordable alternative to full-time marketing support, allowing your company to enjoy high-quality marketing materials without the expense of permanent staff. Our business model allows us to become, in effect, a part of your team and an extension of your business. Our goal is to make Clients feel confident in our ability to put their needs first, to support them in achieving their
objectives and to keep their business dealings
and marketing strategies confidential.
Because of this approach, our Clients realize value-added services that most would not expect from outside consultants. We conduct business as if we were your in-house employee, and take the initiative to present materials and ideas that supplement and support those activities outlined in the contract Scope of Service. It is this sense of ownership in our Clients' success that has resulted in multiple repeat commissions and the overall success of our approach to small business marketing.
Katherine McGraw Patterson offers Clients expertise and knowledge gained over 15 years' experience in marketing support for professional services firms. She first established an independent consulting service in Hong Kong in 1999, and after several years of success in the international market, Katherine returned to the U.S. in 2002, where she applied this critical experience in addressing the marketing needs of small businesses here in the U.S.
Small businesses face key concerns in marketing their services, namely, finding affordable solutions, generating quality materials, and maintaining an appropriate image in the marketplace. At Smart Fish, we believe that all businesses – regardless of size or resources – should be able to enjoy high-quality, distinctive marketing materials. Our goal is to offer a number of affordable alternatives, from developing marketing materials and procedures that can be employed by in-house staff, to providing a reliable, economical alternative to full-time marketing support.
No hidden fees. No mark ups. - Large agencies typically add a service charge to third party contractor fees. For instance, they may add 20% to your printing costs - just for managing the printing process. At Smart Fish, there are no mark ups and no hidden fees. We don't carry costs for our clients, we ask that you contract and reimburse third party contractors independently. This transparency not only eliminates conflicts of interest, but gives you security and confidence in knowing that we really are your small business marketing partner.
We can save you time or we can save you money - it's your choice. - If you need your project completed quickly, we can offer a lump sum price. By doing so, we can move your project to the top of our list of priorities, ensuring its completion in a timely manner. If cost is your main concern, then we can bill you on an hourly basis over a longer period of time. Either way, we tailor our service and billing to suit your needs and budget.
We make it easy for you. - Smart Fish will manage the work of any third party contractors - inlcuding printers - that are involved in your marketing project. Regular updates and consultations when necessary keep you involved and in charge, but by handling the day-to-day interaction with these vendors, we allow you to focus on your core business, making the entire process easier for you.
We know that sometimes, you just need an ad, not an entire advertising campaign. Smart Fish offers a menu of marketing communications services – from copywriting to ad layout – that you can choose from to suit your needs. Whether you need a lot of help or just a little, Smart Fish can provide the assistance you need, when you need it.
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Marketing Collateral
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Advertising
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Copywriting
- Graphic Design
We understand your marketing needs, because we are a small business and we speak your language. We have a keen understanding of the budget challenges that face many small business owners. To address that concern, we offer a flexible pricing structure that allows you to achieve your goals and objectives within a budget that fits your resources.
In order to be successful, you need more than a graphic artist, you need a marketing communications company that understands small business. We offer expert services and an extensive track record of completed projects and repeat commissions for small businesses just like yours.
We consider ourselves part of your team and an extension of your business - your goals are our goals and your success is ours. We aim to make our Clients feel confident in our ability to put their needs first, to support them in achieving their objectives and to keep their business dealings and marketing strategies confidential. Because we approach our commissions in this way, our Clients realize value-added services that most would not expect from outside consultants. We conduct our business as if we were your in-house employee, and we take the initiative to present materials and ideas that supplement and support those activities outlined in the Strategic Planning process. It is this sense of ownership in our Clients' success that has resulted in multiple repeat commissions and the overall success of our approach to small business marketing.
Katherine Patterson is available for public speaking engagements for small private functions, professional associations, and corporate groups. The focus of her presentations varies depending on the nature of the goals of the group. The topics are fueled by years of experience in professional services, B2B, and independent marketing/branding consulting. They are informative, humorous and educational as well as inspiring.
Katherine comes with a wealth of content to entertain an audience with a multimedia presentation.
Previous speaking topics include:
Dress Your Business for Success - The materials we use to promote our companies are like its professional attire – they make an impression on our Clients and potential Clients. We want that impression to be a good one in order to win business. Well designed and professionally produced materials can pay for themselves through the new business they can help generate. This discussion covers affordable resources and techniques for small business owners in developing their marketing collateral.
The Importance of Branding for Small Businesses - Branding isn't just important for the global conglomerates, small business owners can realize significant benefits by defining their value proposition and learning how to communicate it to their customers. This discussion takes business owners through exercises that help them distill their message and start a plan for disseminating it to their target markets.
Professional Communication for Women - Neuroscience confirms that men and women communicate differently. This discussion offers take away information that women can begin implementing immediately to gain credibility and esteem in their professional relationships.
